Social Media Manager- Lead the Social Strategy here at Village Vets
At Village Vets, we're looking for a commercially minded Social Media Manager to take ownership of paid and organic social media across our growing veterinary group.
Location: Hybrid, Rosemount Business Park, Remote and Clinics
Reports to: Head of Growth Marketing
Salary: €55,000- 60,000
About the Role
As part of our team, you will be responsible for:
Paid social: plan, build, manage and optimise Meta campaigns, including budgets, audiences, creative testing, retargeting and clinic-level activity.
Organic social: develop the channel strategy, content pillars, publishing cadence and editorial calendar across relevant group brands.
Local activation: create a scalable model that gives clinics a local voice without creating fragmented or unmanaged social channels.
Campaigns: translate commercial priorities, services, seasonal opportunities and clinic capacity into integrated social campaigns and clear briefs.
Content direction: identify stories, formats and creative opportunities; brief and collaborate with the in-house designer on static, video and campaign assets.
Community: oversee engagement, comments and social listening, with appropriate escalation for clinical, customer-service or reputational issues.
Measurement: report on meaningful performance, explain why results changed and recommend what to scale, stop or test next.
Experimentation: maintain an active testing roadmap across audiences, propositions, creative, formats, landing pages and calls to action.
What Success Looks Like
A clear paid and organic social strategy linked to commercial and brand objectives.
A forward campaign calendar with proactive planning rather than reactive posting.
Improving paid-social efficiency and demonstrable contribution to demand, bookings, PHP and priority-clinic growth where attribution allows.
Better audience segmentation, testing discipline and creative learning loops.
More useful local clinic content within clear central brand and governance standards.
Reporting that moves beyond reach and engagement to insight, action and business impact.
Strong ownership of accounts, access, budgets, processes and documentation.
First 90 Days:
Audit existing paid and organic social activity, audiences, accounts, access, creative and measurement.
Establish the social strategy, content pillars, campaign calendar and clinic/local activation model.
Take ownership of Meta activity and introduce a structured test-and-learn roadmap.
Define the core social KPIs and improve the link between platform performance and bookings/revenue.
Identify immediate priority opportunities and build the forward 2027 social plan.
About You
4-5+ years’ experience in hands on social media management
Strong hands-on experience managing Meta paid media as well as organic social; this must be more than boosted-post experience.
Experience owning meaningful paid budgets and making optimisation decisions independently.
Ability to interpret campaign data and connect channel metrics to commercial outcomes.
Strong understanding of audience strategy, funnel design, creative testing, conversion journeys and measurement.
Editorial judgement and the ability to turn business priorities into engaging social content and campaigns.
Comfort working across multiple locations or brands, ideally in a consumer, retail, healthcare, hospitality or other local-service environment.
Confident stakeholder management: able to work with clinic teams, senior leaders and creative colleagues while protecting priorities.
Organised and proactive, with experience using campaign calendars and task/project-management systems.
What’s in it For You… At a Glance
In addition to our fabulous teams and supportive environments, we’re proud to offer a benefits package that supports our team’s wellbeing, growth, and families:
Health cash plan
Pension scheme
Gym membership subsidy
Free pet health plan
Paid charity day
Additional leave with service
Funded CPD
Statutory sick pay
Enhanced maternity, paternity and adoptive benefits
You must be legally eligible to work in Ireland
- Department
- Marketing
- Location
- Village Vets, Support Office
- Remote status
- Hybrid
- Salary
- €55,000 - €60,000/year
- Employment type
- Full-time
- Employment level
- Professionals
- Employment Type
- Full Time
